Learn how to craft and communicate the value your business offers in a wya that attracts customers and gives you a strong competitive advantage. In this 2-part lesson, John-Paul Iwuoha explains what value really means, how to see it through the eyes of your existing customers, and how to use it to differentiate yourself from your competitors.

Learn over 20 specific pricing strategies you can use to attract and retain more loyal customers, boost sales, improve profits, and differentiate your business from competitors.

Learn how to standardize excellence in your business, empower your employees, ensure quality and results, and reduce the dependence of your business on any single person (including you).

Learn the most important aspects of raising capital to support the startup, operations, growth and expansion of your business.

Learn how to troubleshoot and fix sales problems in your business in a way that improves how well you convert first-time and existing customers to buy more from your business.

This lesson covers 12 practical strategies that can significantly cut down costs in your business and help boost your profits. It also reveals over 5 important indicators that show how well (or badly) you're managing costs in your business.